In 2024 I was asked by Highland Council to develop a communications strategy for a particular project that needed some positive exposure. I developed a two-phase campaign, initially focusing on correcting misinformation and improving awareness of the project, before moving on to a more proactive campaign.

My services included:

• Development of initial two-phase strategy

• Design and copywriting of a stakeholder fact sheet

• Drafting of press release

• Copywriting of advertorial for relevant press outlets