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Work your brain muscle
This week’s copywriting commission had me exploring the inner workings of the human mind, and specifically how art and creativity fires our grey matter. It started when I found this amazing piece of research, which shows that the brain responds 10x more powerfully to original art than it does to printed reproductions. The same study…
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Copywriting vs Storytelling
When is writing, copy? I spent much of this weekend working on a spruce-up for my website, and adopted the industry standard term ‘copywriter’ when describing the services I provide. In truth, it’s a term that unsettles me a bit. I can’t help but find the term ‘copy’ a bit reductive. As if the stories…
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Oh, Ardnamurchan!
As views go, this one’s not too shabby. Taken in the early hours of the morning from my hotel in Strontian. Much of this week was taken up by a business trip to Ardnamurchan, as part of a project exploring rural childcare. I had the pleasure of meeting local campaigners, activists, teachers and parents, who…
NEWS AND VIEWS