Copywriting

  • Hello, is there anybody out there?
    ,

    Hello, is there anybody out there?

    I hear the Real World is full of nature, culture and conversation. It sounds lovely. Unfortunately for me, the latter half of 2025 has seen me slowly complete my metamorphosis into a strange little laptop gremlin: a reclusive creature who communicates solely through digital devices and occasional grunts for tea. Friends and colleagues often tell…

    Read more: Hello, is there anybody out there?
  • Work your brain muscle

    Work your brain muscle

    This week’s copywriting commission had me exploring the inner workings of the human mind, and specifically how art and creativity fires our grey matter. It started when I found this amazing piece of research, which shows that the brain responds 10x more powerfully to original art than it does to printed reproductions. The same study…

    Read more: Work your brain muscle
  • Copywriting vs Storytelling

    Copywriting vs Storytelling

    When is writing, copy? I spent much of this weekend working on a spruce-up for my website, and adopted the industry standard term ‘copywriter’ when describing the services I provide. In truth, it’s a term that unsettles me a bit. I can’t help but find the term ‘copy’ a bit reductive. As if the stories…

    Read more: Copywriting vs Storytelling

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