Copywriting
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Hello, is there anybody out there?
Read more: Hello, is there anybody out there?I hear the Real World is full of nature, culture and conversation. It sounds lovely. Unfortunately for me, the latter half of 2025 has seen me slowly complete my metamorphosis into a strange little laptop gremlin: a reclusive creature who communicates solely through digital devices and occasional grunts for tea. Friends and colleagues often tell…
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Copywriting vs Storytelling
Read more: Copywriting vs StorytellingWhen is writing, copy? I spent much of this weekend working on a spruce-up for my website, and adopted the industry standard term ‘copywriter’ when describing the services I provide. In truth, it’s a term that unsettles me a bit. I can’t help but find the term ‘copy’ a bit reductive. As if the stories…
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For the love of Streptomyces
Read more: For the love of StreptomycesHow’s everyone’s week been? I had a bit of a break from writing this week, having completed the editorial for an energy sector magazine I produce with my first ever employer, White Light Media. Lovely to be back working with the talented team that gave me my first job, fresh out of Uni! January was…
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Your human is showing.
Read more: Your human is showing.Generally I start each New Year with an epic list of resolutions and a mild sense of panic. You know the sort: I will whisper affirmations while eating kale. I will sing the house clean like Mary Poppins. I will plan and schedule weekly blog posts… (ahem). By the time I drag myself across the…
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- What’s in a name?
- Hello, is there anybody out there?
- Summer programme is go
- Work your brain muscle
- Copywriting vs Storytelling
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